Privacy Policy

1. Who we are

Wagg N Purr Ltd, trading as Wagg N Purr’s Pantry, is the controller responsible for the personal information covered by this policy.

Registered office: Unit 2 Umborne Bridge, Dolphin Street, Colyton, England, EX24 6LU. Company number: 14436225.

2. Information we collect

Depending on how you use the shop, we may collect:

• Identity and contact details, such as your name, billing and delivery addresses, email address and telephone number.
• Order and transaction details, such as products ordered, price, delivery method, payment status, refunds and correspondence about an Order. Payment providers process card details; we do not need to store your complete card number.
• Account details, such as your username, saved addresses, preferences and order history.
• Communications, including enquiries, contact-form messages, complaints, product reviews and records of our response.
• Marketing preferences, including whether you have asked to receive or stop receiving messages.
• Technical and usage information, such as IP address, browser, device, pages viewed, referrals and cookie identifiers, subject to your cookie choices.

We usually collect information directly from you, automatically when you use the website, or from service providers involved in completing an Order.

3. How and why we use your information

Where we rely on legitimate interests, we consider the impact on you and do not use the information where your rights and interests override ours.

4. Who we share information with

We share only what is reasonably needed with trusted service providers and other recipients, which may include:

• payment processors and fraud-prevention services;
• delivery, courier and collection providers;
• website hosting, ecommerce, IT, backup and security providers;
• email, contact-form, customer-service and marketing providers;
• analytics and advertising providers, where you have consented to the relevant cookies;
• professional advisers, insurers, regulators, law-enforcement bodies or courts where reasonably necessary or legally required;
• a buyer, seller or adviser involved in a genuine sale, restructuring or transfer of the business, subject to appropriate confidentiality.

These organisations may act as our processors or as separate controllers for their own regulated activities. We require service providers acting for us to protect personal information and use it only for the agreed service.

5. International transfers

Some technology providers may process information outside the United Kingdom. Where a restricted transfer occurs, we use an approved safeguard or rely on an applicable UK adequacy regulation or another lawful exception.

6. How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose collected, including customer support, accounting, tax, warranty, safety, dispute and legal requirements.

• Order and financial records are normally kept for the period required by tax and company law.
• Account information is kept while the account is active and for a reasonable period afterwards, unless earlier deletion is appropriate.
• Enquiries and complaints are kept for as long as needed to resolve and document the matter.
• Marketing records are kept until you opt out, followed by a minimal suppression record so we can respect that choice.
• Cookie and analytics information is retained according to the applicable cookie or provider setting.

We may retain information for longer where a legal claim, investigation or other lawful reason requires it. When information is no longer needed, we delete or anonymise it securely.

7. Security and data breaches

We use proportionate technical and organisational measures designed to protect personal information, including access controls, secure credentials, updates and service providers appropriate to the information handled. No internet service can guarantee absolute security.

If a personal data breach occurs, we will assess the risk and notify the Information Commissioner’s Office and affected people where the law requires us to do so.

8. Marketing and cookies

You can unsubscribe from marketing at any time using the link in a message or by contacting us. Stopping marketing does not prevent service messages about an Order or account.

Our website uses cookies and related technologies. Non-essential analytics or marketing technologies are controlled through the consent choices presented on the site. Read our Cookie Policy for more information.

9. Your data-protection rights

Depending on the circumstances, you may have the right to:

These rights are not absolute and exemptions may apply. We may ask for information to confirm your identity. There is normally no charge, and we will respond within the period required by data-protection law.

10. Children and changes to this policy

Our online shop is intended for customers aged 18 and over. We do not knowingly collect children’s information for the purpose of opening purchasing accounts or accepting Orders.

We may update this policy when our services, providers or legal obligations change. The latest version and review date will be published on this page.